About Us

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

Core Responsibilities:

• Drive increased lead and/or revenue for the platform through daily management of website optimization activities (A/B tests, multivariate tests, surveying, heat map analysis)
• Create and execute ongoing testing strategies for website funnels, landing pages, home pages, etc.
• Work with designers to brainstorm and create designs to maximize customer conversion rates
• Project manage development tasks and tickets to ensure that projects are deployed on time and error-free
• Improve customer’s user experience and increase the conversion.
• Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey.
• Manage and optimize landing pages, website CTAs, and lead generating forms A/B test.
• Collaborate with the category managers, marketing team, analysts, developers & UX team.

Qualifications:

• Strong analytic skills and ability to relate results to business objectives.
• 2+ years’ experience in marketing and site optimization OR product/business analytics.
• Experience with A/B testing tools.
• Interpersonal and communication skills to effectively communicate test results, insights, and recommendations to internal teams.
• Ideal experience in SQL, and Python.
• B-Tech/MBA 2018/2019 graduates would be preferred