About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the Role 

The role holder is responsible for ensuring effective implementation of Retail Marketing activities across the relevant focus area: in store, wholesale stores, digital stores, social media.

Core Responsibilities:

• Work cohesively with all members of the marketing team (Omni, Digital and BA) to create an omni channel activation plan and drive implementation in stores to maximize brand exposure.

• Deliver reports and analysis on activation plans, associated expenditure and resulting return on investment.

• Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.

• Identify activation opportunities across channels and recommend innovative solutions.

• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities) to deliver on certain strategies for stores

• Content creation through assisting in photoshoots within the portfolio based on the pre-approved brief and storyboard.

• Proficient user of MS Office (Excel, PPT, etc.)

• Overall Asset Management

Retail Brand management:

• Managing on ground presence through effective handling of implementation for the different campaigns happening across the year in the key cities where the brand operates: KSA, UAE, QAT, BAH, OMAN, KUW

• Support assistant marketing manager in sourcing suppliers, material required for the campaign delivery in addition to liaising the same with the brand/ internal teams

• Understanding the support requirement by the Retail and Wholesale department to grow the business and plan executions required accordingly

• Consistent market research to study the competition and assess change requirements for the brand

• Assessing with the help of the manager the budget split per country per store and deploying a return on investment study accordingly

Key Requirements:

• Must be a native and fluent Arabic speaker, reader and writer

• Must have previous experience working with Arabic language on marketing side

• Must be able to travel to Saudi/Egypt

• A positive mindset and attitude are key requirements; as the role requires the candidate to liaise with various teams and stakeholders

• Experience in the retail industry is preferred

• The candidate should be passionate about sports / fitness / active lifestyle / sports fashion (athleisure)

• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Educational Qualifications and Certificates

Bachelors Degree in Marketing & Communication, Public Relations or similar 

Experience

1-3 years of relevant experience