Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing: 

The IMC Manager plays a dual role in client servicing and managing relationships with brand principals. You will act as a key liaison between GMG’s clients, internal teams, and principal stakeholders, ensuring seamless alignment in strategy, execution, and brand stewardship. This role demands a balance of strategic thinking, operational efficiency, and a deep understanding of brand and client relationship management.

Job Description:

Client Servicing:

• Serve as the main point of contact for clients, ensuring their needs and objectives are met with excellence.
• Lead the development and execution of integrated marketing campaigns that deliver measurable business results.
• Collaborate with internal teams to ensure timely delivery of campaign elements, including creative, media, and strategy.
• Provide regular updates, reports, and insights to clients, maintaining transparency and building trust.
• Facilitate workshops and brainstorming sessions to align client teams on key initiatives.
Brand Principal Management:
• Build and maintain strong relationships with brand principals, acting as a brand ambassador for GMG.
• Collaborate with principals to align marketing strategies and campaigns with their global guidelines and objectives.
• Provide strategic recommendations to localize global campaigns while maintaining brand integrity.
• Coordinate approvals for creative assets, budgets, and campaigns with brand principals.
• Monitor and report on the performance of brand initiatives, sharing insights with principals to refine future strategies.

Strategic Planning & Execution:
• Develop integrated marketing communication plans that align with client goals and brand principal guidelines.
• Ensure consistent messaging and brand positioning across all communication channels.
• Drive cross-functional collaboration between creative, media, and strategy teams to deliver cohesive campaigns.
• Manage budgets, timelines, and resources to optimize campaign execution.

Performance Tracking & Reporting:
• Define KPIs and track the effectiveness of campaigns, sharing detailed performance reports with clients and principals.
• Use data and insights to recommend optimizations for future initiatives.
• Stay updated on industry trends, competitive activities, and market shifts to inform strategic decisions.

People Management:

The incumbent is responsible for setting clear objectives and performance targets in collaboration with team members, ensuring alignment with overall organizational goals. This role involves actively mentoring, guiding, and providing direction to the team to cultivate skill development, operational efficiency, and continuous improvement. The incumbent applies structured performance management practices to monitor progress, troubleshoot issues, and drive the team towards achieving periodic KPIs. Through strategic oversight and regular feedback, the incumbent fosters a results-oriented environment, empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.

Functional/Technical Competencies:

• Strong understanding of integrated marketing strategies, including digital, traditional, and experiential marketing.
  • Exceptional client relationship management and negotiation skills.
  • Excellent project management and multitasking abilities.
  • Strong communication and presentation skills.
  • Proficiency in marketing tools and software, including analytics and project management platforms.
  Soft Skills:
  • Collaborative team player with a proactive and problem-solving mindset.
  • Adaptable to fast-paced environments and complex stakeholder management.
  • Detail-oriented with a passion for delivering excellence.