# eCRM Executive

**Company:** GMG
**Department:** Ecommerce
**Location:** Dubai
**Employment type:** Full-time
**Job Type:** Back-Office
**Division:** E-Commerce
**Contract Type:** Full-time

**Role Summary**

To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.

**Key Success drivers including Accountabilities and Responsibilities**

- Support the implementation of CRM strategies.

- Translate strategic direction into execution-ready tasks and content briefs.

- Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.

- Provide operational feedback to help refine strategies.

- Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.

- Translate business briefs into actionable requests for creative and design teams.

- Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.

- Ensure content accuracy, personalization, and adherence to brand guidelines

- Support A/B testing within Automated Lifecycle and BAU campaigns.

- Own CRM revenue targets and optimize performance across channels.

- Analyze results and implement data-driven improvements.

**Technical Competencies**

- CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce Marketing Cloud, or similar platforms)

- Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.

**Experience**

- Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar).

- Understanding of lifecycle marketing and campaign execution.

- Comfortable working with campaign data and generating basic reports.

- Strong organizational skills to handle multiple campaign tasks at once.

- Good communication and collaboration skills.

[Apply for this position](https://careers.gmg.com/jobs/7946669-ecrm-executive/applications/new)