1) Responsibilities

Role Summary

The incumbent leads Modora, GMG Home's flagship indoor-furniture showroom, a 3,000 sqm design-led destination on Umm Suqeim Road, Al Barsha as a complete commercial operation. The incumbent leads a dual floor team of interior designers and retail salespeople, owns the made-to-order and customization pipeline end-to-end, and drives cabinetry and big-ticket project sales alongside day-to-day retail. The incumbent is accountable for the showroom's commercial performance and P&L, for the visual standard of the flagship floor, for coordinating the in-showroom concession program, and for operating the designer-to-sales handoff that converts single-item buyers into whole-room and villa projects without conflict on the floor.

Key Success Drivers, including Accountabilities & Responsibilities

Commercial Ownership & Showroom P&L

• Own the showroom's commercial performance: retail sales, project sales, footfall conversion, average order value and the monthly budget.

• Manage the store P&L and operating costs and apply the retail commission scheme accurately and fairly across the floor.

• Forecast, track and report performance, and act on trends across both retail and project revenue.

Leadership of a Dual Team — Interior Designers and Salespeople

• Lead, develop and hold accountable two distinct disciplines on one floor: interior designers and retail salespeople.

• Recruit, onboard, coach and performance-manage both groups against monthly and quarterly targets.

• Keep the designer (project value / margin) and salesperson (per-item retail) reward pools aligned so the two feed each other rather than compete.

Made-to-Order & Customization Pipeline

• Own the made-to-order pipeline end-to-end: client brief, specification sheet, factory feasibility, client sign-off, quotation, order, production tracking, quality control, delivery and installation.

• Enforce the process rule gates: no quotation before feasibility is confirmed; the specification is signed before any price; one controlled specification sheet per item; and the production partner is never disclosed to the client.

• Hold lead times, quality and margin across every custom order, and keep the order tracker current.

Cabinetry & Big-Ticket Project Selling

• Drive cabinetry as a core category and lead the sale of high-value, whole-room and villa projects.

• Quote, negotiate and close projects while protecting project margin.

• Build the project pipeline and convert showroom interest into specified, delivered projects.

Designer-to-Sales Handoff Discipline

• Operate the handoff model: the originator keeps the client, a referral share rewards the salesperson who passes a project, and a clear trigger decides when a designer takes the lead.

• Maintain clean lead logging and attribution, resolve double-claims, and ensure that passing a project client is always a gain, never a loss, for the salesperson.

Flagship Visual Merchandising

• Hold the flagship floor to a designer-grade visual standard: layout, room sets, vignettes and product storytelling.

• Plan and execute seasonal resets and new-range launches across 3,000 sqm.

Concession / Shop-in-Shop Coordination

• Coordinate the in-showroom concession program on the shared floor: shared staffing, visual-merchandising standards, footfall and POS integration.

• Protect Modora's curation and positioning and turn concession traffic into Modora's own furniture and project sales.

Client, Designer & Trade Relationships

• Build and host the interior-designer, architect and stylist base that drives specified project work.

• Represent Modora to high-value retail and project clients and convert designer trust into projects.

Operations, Stock & Compliance

• Run day-to-day showroom operations, display stock and inventory, and delivery / installation coordination.

• Ensure compliance with company policy, health & safety and loss-prevention standards.

People Management

The incumbent leads two distinct but interdependent disciplines on a single floor — a team of interior designers and a team of retail salespeople — and is accountable for the performance, development and conduct of both. The incumbent sets individual and team objectives aligned to the showroom budget and the project pipeline, recognizing that designers are rewarded on project value and margin from a pool kept separate from the per-item retail commission, so that the two groups feed rather than compete with one another. The incumbent recruits, onboards and develops both disciplines, applies structured performance management against monthly and quarterly targets, and owns the designer-to-sales handoff so that project-potential clients are passed and credited cleanly. Through clear standards, fair attribution and active coaching, the incumbent builds a floor on which single-item buyers are routinely converted into whole-room and villa projects, and on which both disciplines grow.

2) Functional/Technical Competencies

The incumbent must combine premium furniture-retail leadership with genuine project-sales and made-to-order fluency. Essential capabilities include running a large, design-led showroom floor and its P&L; leading and developing both interior designers and commissioned salespeople; and driving the metrics that matter in big-ticket furniture — footfall, conversion, average order value, project pipeline and project margin. The role requires command of a made-to-order / customization workflow: interpreting a client brief; reading specification sheets, dimensions, materials, finishes and fabric or client's own material; managing factory feasibility and lead times; and tracking production through to delivery and installation, while holding the rule gates that protect both quality and the confidentiality of the production partner. The incumbent must be able to quote and close cabinetry and whole-room or villa projects, protect margin under negotiation, and run a clean lead-attribution and handoff system between designers and salespeople. Strong visual-merchandising judgement to a designer standard, coordination of an in-showroom concession programme, and disciplined use of POS, CRM and stock-management systems are all required.

4) Job Requirement

Educational Qualifications

Bachelor's degree in Business, Retail Management, Interior Design or a related field. A qualification in interior design or a design-related discipline is an advantage, given the dual team and the design-led nature of the showroom.

Experience

Minimum 10 years' experience in premium furniture, interiors or design-led retail, including at least 5 years managing a large showroom or flagship floor and leading a sales team. Demonstrable experience of project-based / interior-design selling and of made-to-order or customized furniture is strongly preferred.

Certifications

Interior design, space-planning or project-management qualification an advantage. A valid UAE driving license is useful for client-site and project visits.

Language Skills

Fluent professional English (written and spoken) essential. Arabic is an advantage for the local clientele.

Additional Skills

Confident with POS / ERP (D365 or equivalent), CRM and stock-management tools; strong commercial numeracy; visual-merchandising and space-planning ability.

Internal Interaction(s)

GMG Home stakeholders — Operations Manager; VP, GMG Home; Finance; Marketing; Sales Administration (custom orders); Supply Chain & Logistics; Human Resources.

External Interaction(s)

Retail and project clients; interior designers, architects and stylists; concession brand partners; delivery and installation partners.