Role Summary

The Brand Specialist supports the Brand/ Category Manager in executing brand strategies, campaigns, and activations. This role assists in maintaining brand consistency, supporting marketing initiatives, and ensuring the brand’s presence is effectively communicated across all touchpoints.

Role Responsibilities

• Assist in planning and executing brand campaigns and activations.

• Support the creation of marketing materials, including in-store displays, digital content, and promotional collaterals.

• Monitor brand performance metrics and provide basic reporting.

• Ensure adherence to brand guidelines in all communications and merchandising efforts.

• Coordinate with internal teams and external vendors for campaign execution.

• Assist in organizing events, product launches, and promotional activities.

• Maintain accurate records of brand activities and campaign results.

• Support market research initiatives to gather insights on competitors and consumer trends.

• Handle ad hoc tasks assigned by the Brand Manager.

Technical / Functional Competencies

• Strong understanding of brand management principles to support brand initiatives effectively.

• Proficiency in data analysis and brand metrics is essential to analyze brand performance and provide actionable insights.

• Excellent project management skills to handle multiple tasks and ensure timely delivery.

• Possess strong communication skills to effectively engage with internal teams, principal team and vendors.

Experience / Qualification

• Bachelor’s degree in Business Management / Fashion, Buying and Merchandising or its equivalent.

• 0–2 years in marketing, brand management, or retail operations.